Attention into money, measured.
Full-funnel paid media with conversion architecture underneath — creative tested at machine speed, revenue attributed honestly.
Where the ad budget actually goes
Before the pitch, the uncomfortable part: most ad money in Egypt is spent reaching people who were never going to buy — and the reporting is built so nobody notices.
Most ad budget dies before it reaches a buyer.
Wrong audience, weak creative, a landing page that leaks, and no tracking to prove any of it. The spend still leaves your account — it just never becomes a customer.
What we actually run
Four moving parts. Each one is where campaigns usually leak — here's the job, and the mechanic behind it.
Targeting
We find the slice of the market that actually buys — by behaviour, intent and lookalikes of your real customers — and stop paying to reach everyone else.
- Audience & lookalike modelling
- Intent and behaviour layers
- Exclusions so you stop paying twice
Creative Testing
Multiple angles in market at once, judged on cost per result — then budget moves to the winner while the losers are cut fast.
- Multiple hooks & formats live
- Judged on cost per result
- Refreshed before fatigue hits
Conversion Architecture
The ad is half the job. We build the offer, the page and the follow-up behind it so the click actually turns into a conversation.
- Offers and landing pages that convert
- WhatsApp + lead capture wired
- Retargeting for the ones who hesitated
Attribution & Reporting
Pixels, events and reporting set up properly, so you can see which platform, campaign and creative produced real revenue — not vanity numbers.
- Pixel & conversion tracking done right
- Platform vs. real revenue reconciled
- A weekly report you'll actually read
The ads we put in market
Real lead-generation creative from live real-estate accounts — the format that drives the majority of the property leads we deliver.
The ads we put in market.
A slice of the real-estate lead-generation creative we've built and run — the format that drives the majority of the property leads we deliver.
Lead-gen creativeReal estate
Lead-gen creativeReal estate
Lead-gen creativeReal estate
Lead-gen creativeReal estate
Lead-gen creativeReal estate
Lead-gen creativeReal estateHow a month of management runs
Paid media fails quietly when nobody is watching it. Here's the loop, so you always know what's being changed and why.
Audit. Launch. Test. Scale.
We read your account, market and numbers — and tell you honestly what's fixable.
Tracking, audiences and first campaigns go live with creative built to be tested.
Angles and audiences run against each other; losers cut, winners fed.
Spend increases only where the numbers justify it — never before.
What it costs, and how to start
Set it up once and run it yourself, or hand it over monthly. Ad spend is always billed by the platform — never by us, never marked up.
Set it up once, or hand it over monthly.
Ad spend always goes straight to the platform — never through us, never marked up.
Campaign Launch Kit
Set up right, then it's yours to run
- 1 platform (Meta, Google or TikTok)
- Pixel & conversion tracking installed
- Up to 3 audiences built for you
- 1 campaign structured and launched
- 3 ad creatives + copy written
- A short guide so you can run it
- Access to your ad account (or we create one with you)
- Your ad budget — paid to the platform, never to us
- Business verification documents the platform asks for
- Product, project or offer details to write the ads around
- Ad spend — always billed by the platform, direct to you
- Ongoing management after launch (that's the monthly plans)
- Filming or photography for the creatives
- Landing page design or build
- Ad account bans or policy appeals caused by past activity
Something bigger? Budgets above $25,000/mo and multi-brand accounts — talk to us and we'll scope it on a call, then give you a fixed price.
Asked before every account.
26 answersIncluding the ones agencies avoid — what a realistic budget is, why we don't take a cut of your spend, and what happens when the ads don't work.
No, and it never should be. The management fee is what you pay us. Your ad budget goes straight from your card to Meta, Google or TikTok — we never touch it and we never mark it up. If an agency bundles spend into one invoice, you can't see what they're actually charging you.
Realistically around $500–800 a month in Egypt for lead generation. Below that, the platform can't gather enough conversion data to optimise, and you're paying a management fee against too little spend to learn from. We'll tell you if your budget is too small rather than take it.
Because a percentage fee rewards us for spending more of your money, which is exactly the wrong incentive. A flat fee per tier means we're paid the same whether the winning answer is to scale up or to cut a campaign.
We tell you before it happens and you move up a tier. Nothing is charged retroactively and no campaign is throttled without you knowing.
Yes — always. It's created under your business, in your name, with your billing. We're added as a partner. If we part ways you keep the account, the pixel, the audiences and every bit of learning in it.
Stop guessing what your ads did.
Start with the free scan — we'll show you where the spend is leaking. Bigger budgets or a bespoke funnel? Talk to us.