Be impossible to ignore.
Designed posts, written captions and short-form cuts — shipped every month, so your brand never goes quiet for three weeks again.
Why nobody stops on your posts
Before the pitch, the uncomfortable part: most brand content in Egypt is made to fill a calendar, not to earn a second of attention. It gets scrolled past by people who would have bought.
You get about three seconds.
A thumb moves faster than any media plan. Most content is skipped before the first sentence lands — so the money isn't lost on production, it's lost in the opening moment nobody stayed for.
What we actually make
Four things, each doing a specific job in the feed — here's the job, and the mechanic behind it.
The Hook
We engineer the opening — the frame, the line, the motion that makes a moving thumb stop. Everything else only matters if this works.
- Scroll-stopping opening frames
- Hooks written for the platform
- Tested angles, not guesses
One Recognisable Look
A visual system — type, colour, grid and treatment — so every post is recognisably yours before anyone reads the logo.
- A defined look, not a new design each time
- Colour grading and retouching on your photos
- Templates your team can keep using
The Content Engine
One planning round, engineered from the start to become a month of posts, reels and shorts out of material you already own — so you're never scrambling for content again.
- 30 days of presence from one planning round
- Reels · TikTok · Shorts cut from your own footage
- A calendar you can actually keep
Distribution
Every piece cut and framed per platform, then pushed where your buyers actually scroll — not uploaded once and hoped over.
- Platform-native formats & framing
- Publishing rhythm that compounds
- Performance read back into next month's calendar
Why a studio, not one more freelancer
This is the real decision, and it isn't about who designs the prettiest post. It's about what your feed looks like in week nine, when the launch is over and everyone is busy.
Anyone can post for a month.
Content almost never dies from bad design. It dies from a gap — one busy fortnight, one person on holiday, one launch that ate everyone's week. Then the feed is three weeks old and it looks like nobody is running the company.
- A calendar agreed up front. You know what goes out and when, before the month starts.
- More than one person. A designer, a writer and an editor — nobody's holiday is a gap in your feed.
- One approval window. Your whole month costs you a single review, not a daily chase.
- It shows up whether you remember or not. That's the entire product.
The same sixteen weeks, run two ways.
Freelancer or studio? Depends who you are.
Plenty of freelance designers in Cairo are excellent, and we'll tell you honestly when one is the right call. But the moment your content has to run every month, in two languages, across formats — while somebody also runs the ads — the maths changes.
- The lowest possible monthly cost
- A handful of posts, with no fixed deadline
- One consistent hand on a small, simple brand
- Talking to one person who knows your business
- One person means one holiday, one illness, one gap
- You become the art director, the copywriter and the chaser
- Volume has a ceiling — posts, reels and Arabic rarely come from the same hand
- Quality drifts when they're busy with a bigger client
- When they leave, your look and your source files often leave too
- A calendar agreed before the month starts
- Design, copy, Arabic and editing under one roof
- Colour grading and retouching included, not quoted
- Cover built in — the work ships regardless of who's away
- Every file, flat and layered, handed to you
- A fixed price you can budget, cancellable any month
- More than the cheapest freelance rate in the market
- You get a team, not one person sitting in your office
- Overkill if you genuinely only post twice a month
We'll say it plainly: if you post twice a month and someone in-house enjoys doing it, a good freelancer is the right answer and we'll tell you so. If going quiet is costing you enquiries, what you actually need is a rhythm — and that's a system, not a person.
None of these is hard on its own. The problem is that all nine land on someone who already has a full-time job — which is exactly why the feed goes quiet. On a plan they become one approval window a month.
Straight answer: you still supply the raw photos and the brand assets, and you still have to approve the round. That part can't be outsourced — everything above it can.
Work that already ran
Not mock-ups or concept boards — real feed creative that shipped for real developers and brands. Click any piece to open the full project.
Social work we actually made.
Feed creative, plus the colour grading and cinematic finishing that turns an ordinary photo into something worth stopping on — designed, written and shipped month after month for developers and brands across Egypt and the Gulf. (Paid ad creative lives on the Ads page; this is the organic social work.)
What it costs, and how to start
Buy a pack once to see the quality, or go always-on. Here's how a month actually runs, then the prices — fixed, with every exclusion written down.
Plan. Make. Approve. Publish.
We agree the month's angles and the calendar up front — hooks worth stopping for, before anything is designed.
Posts designed, captions written, and your own photos graded and retouched — in Arabic, English or both.
One review window covers the whole month, with small fixes right up to delivery.
Delivered on the calendar, framed per platform, then read back into next month.
Buy once, or never scramble again.
A one-off pack to see the quality, or a monthly engine so there's always something ready to go out.
Content Pack
A month of presence, designed
- 12 social posts, fully designed
- Captions written for each post
- Sized for Instagram, Facebook & LinkedIn
- Arabic or English (or both)
- A simple posting calendar
- Source files delivered to you
- Your logo, brand colours and fonts
- Product or property photos you want used
- A short brief on what you're pushing this month
- One person to approve the round
- Photography or videography — we design with what you send
- Paid stock images or licensed music
- Posting or community management (that's the plans)
- Paid promotion / ad spend
- Logo or brand-identity design
Something bigger? On-site shoots and custom productions — talk to us and we'll scope it on a call, then give you a fixed price.
Asked before every content brief.
27 answersIncluding the awkward ones — whether we shoot the photos, where Content stops and Video Production starts, and whether any of this actually grows a following.
A finished, on-brand graphic sized for the feed, with the caption written for it. You get the flat file ready to publish and the source file, so it's yours forever. 12 of them in the Content Pack, 8 or 16 a month on the plans.
A short-form vertical video, typically 10–30 seconds, cut from footage or photos you already have — motion, text, music and subtitles. Two a month on the Engine, four on Studio.
Yes, and it's included. Arabic isn't a translation afterthought — the layout is designed for it, so the type sits properly instead of being squeezed into an English design.
Yes. Layered source files are handed over with every package. Plenty of agencies keep these hostage; we don't.
We do — for every post, in the language you want. If you'd rather write them yourself, send them over and we'll design around them.
That's the normal case. Send your logo, colours and fonts and everything is built inside them. If your brand is thin or inconsistent, we'll tell you honestly rather than paper over it.
Stop blending in.
Start showing up.
Pick a package and we start this week. Need filming or a full commercial? That's Video Production.