Did you know that By 2020, online videos will make up more than 80% of all consumer internet traffic? These numbers show the importance of incorporating video into your digital marketing strategy in 2019:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
Mostly, social video is any video content that you create and share through social networks. Those videos can be regular posts, ads, Stories, cover videos, profile videos, or even comments on social posts.
But wherever you post the video, its purpose is often the same, to encourage your audience to engage with your business and remember it.
Customers are watching video, and if you want to catch their eye with your messaging, you can’t afford to neglect video marketing for your business.